Inventiveness. Creativity. The ability to rhyme. These are the characteristics I want to see in the future President of the United States. While Barack Obama and John McCain are busy gaining support with speeches and debates, they are ignoring a vital part of any campaign: the development of a catchy and memorable slogan. 

Now, you may well ask, “Isn’t a candidate’s economic plan more important than a catchy slogan?” The answer, my friends, is absolutely not. There are millions of undecided voters up for grabs and most are either politically unaware or apathetic. The candidates need to get voters’ attention and make them think they are fun, hip…even the coolest future President ever! 

Our presidential candidates need to be more entertaining and show people their human side. Of course, both candidates do have their own slogans, Obama with “Yes We Can” and McCain with “Reform, Prosperity, Peace,” but come on … that’s all you’ve got? Where’s the fun in those? Way to be generic and unoriginal. Why not take a lesson from the greats in political sloganry. Whatever happened to “I Like Ike,” “All the way with LBJ,” and “Hoo but Hoover?” Senators, are you telling me you can’t come up with something as awesome as “Tippecanoe and Tyler, too”? H. Ross Perot even came up with a catchy slogan. Ross “Flip Chart” Perot for Pete’s sake! 

Candidates, please, I beg you to come up with real campaign slogans. Stop bad-mouthing each other in advertisements and spend that time and money brainstorming. Come up with the greatest slogan ever! A slogan that shows the real you, a slogan that makes me think you would be great at leading our country. And preferably one that rhymes.